A free live training on pricing, discovery calls, and proposals — the three conversations that decide whether you get the job, not the gear.
Wednesday, September 17 · 1:00 PM ET
The next live session isn't scheduled yet — you'll be the first to know.
Think back to the last bid you lost. Was it your work? Or was it the quote you sent, the call that felt awkward the second money came up, the proposal that sat in someone's inbox looking like every other proposal they'd gotten that week?
If you had to think about it, that's the whole reason I'm running this.
Here's what it costs you. You undercharge because you're guessing instead of pricing on purpose. The discovery call goes sideways the moment budget comes up, so you either flinch or over-explain. The proposal goes out and you wait, and wait, and eventually you follow up and hear nothing. Meanwhile someone with worse reels and a clearer process keeps getting the call.
Twenty years running Tell Studios, pricing and pitching everything from Disney to solo founders filming in their kitchen, and the pattern is always the same. The ones who win aren't better at video. They're better at the three conversations that happen before anyone ever presses record.
Here's the exact framework I walk you through:
Pricing that stops the race to the bottom before it starts.
A discovery call that builds trust instead of pressure.
A proposal that closes instead of collecting dust.
"I've lost jobs to worse video with a clearer pitch. I've also watched people triple their prices just by changing how they run one phone call. This workshop is everything I wish somebody had told me twenty years ago."
— Ryan KoralHow to price on purpose instead of guessing, discounting, or copying whatever a competitor charges
How to run a discovery call so budget comes up naturally and you're not the one who flinches first
What actually belongs in a proposal so it reads like a decision, not a menu
Real examples from twenty years of quotes and proposals including the ones that closed and the ones that quietly died
Time at the end for your questions bring the deal you're stuck on right now
No gear talk. No editing tips. Just the business side. For video business owners who are good at the work and tired of watching that not be enough.
Drop your email below. It takes about ten seconds.
You'll get the Zoom link and a calendar invite by email. Show up live and walk through the framework with me. It starts the moment you sign up. Watch it whenever you have the time. I'll email you the moment the next session is on the calendar.
Price on purpose, run a call that builds trust, and send a proposal that actually closes.
Ryan Koral has run Tell Studios, a documentary-style video production company in metro Detroit, since 2005. Over twenty years and more than a thousand productions, he has priced, pitched, and closed work for everyone from Disney, the University of Michigan, the American Cancer Society, and the William Randolph Hearst Foundation to solo founders filming in their kitchen.
He hosts the Grow Your Video Business podcast and runs Studio Sherpas, helping video business owners fix the business side so the work they're already good at actually pays.
A free live training on pricing, discovery calls, and proposals — the three conversations that decide whether you get the job, not the gear.
Wednesday, September 17 · 1:00 PM ET
The next live session isn't scheduled yet — you'll be the first to know.
20 years. 1,000+ productions. Disney to solo founders.
